Business Advertising

Getting organised for the coming year

With the start of year well and truly out of the way, business and franchise owners, franchisees and entrepreneurs of every stripe are knuckling down to a new year of working on their business. For most people, the start of a new year is a time to get organised. A time to throw off the […]

Printing and design industry growth

“Print is dead” has been the rallying cry of people outside the industry for decades. But the evidence indicates that in reality, the industry is going completely the other way: Printing and design’s growth has been pretty steady since the 2008 global recession. In fact, there are recent developing trends and investments which seem to […]

Promotional materials that work

Spreading awareness of your brand through effective promotional materials and products is a smart move for businesses of all kinds. However, there’s a big difference between a smartly-chosen promotional item and some tacky rubbish which is destined for the nearest recycling bin. If you take away nothing else from this article, remember that there is […]

Top 5 areas of customer service

Whether you’re a solo business owner or a franchisee, delivering consistently high levels of customer service is key to running a successful business. Knowing how to deliver the best customer support, as well as how to check that you are doing so effectively and strategically are vital areas to concentrate on… 1) Communication Communication. Communication. […]

Why rewarding customers is key

Customer loyalty programs are a staple strategy used by a huge number of corporations and franchise opportunities for very good reason. Not only are the customer retention opportunities they offer huge in scope. They also offer a dynamic range of other benefits which are highly sought by entrepreneurs, franchise owners, franchisees and other business owners […]

Top 5 marketing tips to help grow your business

There are some marketing tips which will help you grow your business…and then there are some absolute marketing essentials which you cannot afford to do without: 1) Get a website Your website is the base around which all of your marketing efforts should revolve. Most of your online marketing will probably point consumers in that […]

10 best motivational books for business owners

8) The Power of Positive Thinking by Norman Vincent Peale The Power of Positive Thinking is sometimes touted as one of the most generally inspirational books ever written. Norman Vincent Peale was one of those few motivational speakers whose performances translated into even better written material. The Power of Positive Thinking is probably his most […]

10 free strategies to keep your business organised

Small business organisation strategies are worth taking the time to learn if you want to keep your company working like a well-oiled machine. Taking the time to refine your systems can add immense value back into your business in the form of efficiency, lower stress levels and of course growing your business. It doesn’t have […]

10 tips for staying motivated with your business

8) Reward yourself (when you’ve earned it) Running your own business is hard work. Sometimes, you need to recognise how far you’ve come. When you achieve a hard task or reach a milestone, it’s time to reward yourself… 9) All work and no play A little break makes for a great reward when you’ve had […]

Franchise marketing strategy for your small business

Buying a franchise means you are the boss of your own business while boasting many of the advantages of a much larger company. One of those advantages is the power of franchise wide marketing. In most networks, your franchisor will provide things like national-level advertising – the sort of marketing you would never be able […]